Moment Factory to arrange the multimedia environment during the Madonna Bridgestone Super Bowl XLVI Half time Show on NBC

MONTREAL, Dec. 6, 2011 – Moment Factory, the Canadian new media and entertainment studio, is proud to announce its collaboration with multiple Grammy Award winning pop legend Madonna and Cirque du Soleil during her live performance at Super Bowl XLVI on February 5th, 2012. Moment Factory is world-renowned for its use of technology and art to develop remarkable experiences that draw audiences to live performances, special events, brand activations, museums, interior commercial spaces and urban landscapes.
Moment Factory’s team of multimedia artists, together with Madonna’s team, will create a spectacular multimedia display for the Bridgestone 46th Super Bowl Halftime Show, an NFL Network Production set to air on NBC February 5th, 2012.
“We are extremely excited to be working with someone as creative, talented and visionary as Madonna,” said Sakchin Bessette, Partner and Creative Director, Moment Factory. “Our team is comprised of artists whose expertise ranges from software development to motion design and all of us are absolutely delighted to be working with an artist whose creativity continues to astound us. Moment Factory always looks to engage audiences with something they have never seen before, and we are certain that this show will thrill spectators.”
Moment Factory is renowned for creating extraordinary, immersive and often interactive visual installations for the likes of Nine Inch Nails, Tiesto, Cirque du Soleil and Celine Dion’s return to Las Vegas. Moment Factory was a key partner in the production of Arcade Fire’s live performance at the Coachella Music Festival, for which they orchestrated the acclaimed “LED balloon drop” alongside Chris Milk and the Creators Project in Indio, California.
“Moment Factory is always delighted to work with our close friends at Cirque du Soleil. Moment Factory and Cirque have cooperated on many successful projects and truly enjoy working together,” said Eric Fournier, Partner and Executive Producer, Moment Factory. “This is the first time we will be working with Madonna, Jamie King and the NFL and we are very excited to create the best entertainment for millions of fans who will be watching live and via broadcast.
Moment Factory is a group of diversely creative minds that have come together to up the ante in technology and entertainment. Their most recent work will debut during the Bridgestone 46th Super Bowl Halftime Show, an NFL Network Production set to air on NBC February 5th, 2012.

ABOUT MOMENT FACTORY
Moment Factory is a new media and entertainment studio specialized in the conception and production of multimedia environments combining video, lighting, architecture, sound and special effects to create remarkable experiences. Since its beginnings in 2001, Moment Factory achieved more than 300 events, shows and installations in Canada, Latin America, Europe and the Middle East for such clients as the Cirque du Soleil, Disney, C?line Dion, Microsoft, the National Capital Commission in Ottawa and the City of Lyon. Moment Factory is comprised of a team of 60 artists, technologists and visionaries at its headquarters in Montreal where they develop, design and produce groundbreaking-often interactive-new media installations for which they have earned an industry leader reputation.

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